Integrated Marketing Management Strategy (IMS) Concept!


PROPMI® Integrated Marketing Strategy Concept is based on following components:

  • Market & Marketing Research
  • Ad Development  & Marketing Technology
  • Promotion marketing
  • Social Media Marketing
  • Customer Relationship Management
  • Channel Marketing
  • Public Relation
  • Business development
  • Direct marketing
  • Online marketing
  • Search Engine Marketing (SEM)
  • Brand marketing

 


Market & Marketing Research:

We support companies with the business intelligence, marketing insight and research they need to make informed decisions. We provide information on products, trends, regions, demographics, industries and companies etc. Our research and development expertise (R&DE) help our clients to understand the market, to develop effective strategy in order to increase market share and revenues.

  • Online Market Research
  • Marketing Research

Advertisement Development  & Marketing Technology:

We support companies by the development of advertising and marketing technology. The two basic aspects of advertising are the message (1) What do you want your communication to say? and the medium (2) How do you want to get your message across to meet the targeted audience?. We provide advertising strategy based on our research in order to help improve brand financial potential enhance revenues and maximize ROI. 

  • Advertisement & Marketing Technology
  • Internet Advertising
  • Outdoor Advertising
  • Print Advertising

Promotion marketing:

Promotion is all about companies communicating with customers as well as on the corporate level. We provide support by development of promotion mix - Advertising, personnel selling, sales promotion and public relation. We help to effective reaching a wide audience and create awareness, to effective building of sustainable relationship with customer, to stimulate quick increases in sales by targeting promotional incentives on particular products and to discovery a cheap way of reaching many customers.    


Social Media Marketing:

We support companies by developing their social media marketing strategy to easy reaching their wide audience. We provide effective media marketing like - Twitter, Facebook, Google+ YouTube, blogs etc - in order to help improve brand awareness, brand loyalty and brand financial growth.


CRM Marketing:

We advise companies to effective manage customer relationship and database, to reduce complexity and make easy the user adoption and improve business reputation. We provide CRM analytics and improve CRM capabilities, in order to enhance customer experience, satisfaction, retention and loyalty, therefore, to  enhance brand financial growth and revenues. We help to achieve quality and efficiency, decrease costs, make decision taking easy, improve enterprise ability, increase customer Attentions and increase profitability.


Channel Marketing:

We advise companies by developing channel marketing strategy (CMS), in order to help vehicle goods and services from the point of production to the point of consumption. We help to effective link producers to buyers, to effective perform sales, advertising and promotion, to effective influence the firm's pricing strategy, and affect product strategy trough branding, and positioning. 


Public Relation:

We support companies or individual exposure to their audiences using topics of public interest and news items that do not require direct payment. We provide press releases, press kits, brochures, newsletters, annual reports, blogs, micro-blogging, social media, etc... in order help to persuade the public and stakeholder.  


Business Development:

We advise companies by development of business and marketing organizations. These typically have the ultimate responsibility of closing the sale in a way that brings profit to the business enterprise. Business development is used to define the whole of the process to capture an award, which includes marketing, sales, pricing, proposal development, competitive analysis, etc. Business development is typically used by organizations within the government and industry business sectors.

We bring rigorousness and methodologies in your business as well as strong accountability and creativity in order to help you achieve your business objectives. We help build strong and sustainable business and brand in effective and efficient ways.


 Furthers Topics:

  • Direct marketing
  • Online marketing
  • Search Engine Marketing
  • Brand marketing

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